From Panic to Strategy How to Respond When a Leak About Your Brand Appears
A strategic guide for brands and creators on how to respond when sensitive information about them is leaked, using the JTBD framework.
Dalia Eid daniel_sher Daniel Sher Caspi rotemrevivo Rotem Revivo -
The Ethics of Using Leaks in Your Content Strategy A JTBD Perspective
A crucial guide to the ethical considerations of using leaks in your content, viewed through the lens of the Jobs-to-be-Done framework.